Top secret?

Blame yourself.

Journalists can only report what they know about. Is your company still top secret for most of the audience instead of simply top? Let’s change this.


The tools: a custom-made mailing list. Find the "right story" and make it into a proper text. Interesting images. Maintain long-term contacts. Answer questions with friendly persistence.


funkelrot knows how this works.

(Also, because as a journalist, I am on the receiving end of press releases on a regular basis.)